Brand Discovery Brief

Client Info

Client's Name

Company Name

Phone

Email

Website / Social Media

Brand Name

Brand Tagline (if exists)

Story Behind the Name

Brand Service or Product

What is your brand message to your audience?

Age, Gender, Lifestyle...

What is the audience's problem? And what solution does your brand provide?

Brand Personality (ex: Inspirational, classy, funny...)

Brand Values (ex: sustainability, equality, respect...)

What makes your brand different from competitors?

Top 3 Competitors

Vision / Future Goal of the Brand

Do you have a logo?

Yes No

Send your logo on WhatsApp!

After submitting, please send your logo file directly in the chat so Med Ali can include it in your brand project.

What logo type do you prefer?

Wordmark

Text-based logo

Monogram

1 or more letters joined

Pictogram

A picture of something real

Abstract

Shapes without clear meaning

Mascot

A cartoon character logo

Emblem

Words and pictures in one symbol

Any visual preferences? (colors, fonts, brands you like...)

Deadline / Timeline

Budget

Any information you'd like to add?